One of the UK's leading Consultants in Genito-Urinary Medicine needed a website that would provide a discrete, professional online information resource that could act as a contact point for new and existing patients. Our knowledge and research into the specific needs for this specialty was one of the factors in securing the commission to build the site.
Busy Doctors and medical staff need to focus on what they do best – looking after patients. When you run your own private practice – you need a website that you can rely on – and people like us to take care of the rest.
Given the sensitive nature of this particular specialty, we set up a discrete email address and a secure contact form to make sure new patients making online enquiries were comfortable about sharing information or asking questions about their concerns.
Working closely with Dr. Harris and his staff, we made an in-depth review of the type of patient he was focused on treating. By developing a comprehensive list of likely search terms and keywords, we set up a Google AdWords campaign that has resulted in more new patients – easily covering the monthly spend on the campaign.
As with all our clients, we regularly “take the pulse” of the campaign to make sure everything is backed up and secure.
I've been really impressed with the level of support and expertise that the team at SeaDog IT have provided over the years. The site has definitely helped encourage new patients to make that first call or enquiry - and that's what we've been aiming for from the start. Their appreciation of how health care professionals work has been a bonus.