SeaDog IT

Refresh, Renew & Re-Design

Their old website was dated, had over 500 pages, many of which stored redundant content and had plugins and theme files their staff couldn’t update easily. As they said in their brief “the design is out-of-date and doesn’t reflect the future aims of the Trust, or attract a new generation of people who are interested in Cornwall’s heritage. It is clunky to use and not intuitive in terms of finding relevant information quickly.”

Working with new branding guidelines, accessible colour schemes and with access to some great photography, we were able to transform their site and focus on giving new visitors and existing members a fresh, easy to navigate experience.

Signposting Content That Matters

The Trust depends on payments from membership sign-up and donations to carry out their important preservation and promotional work.

How to actually support the work of the Trust – and the advantages of paying for membership wasn’t clear on the old site so we developed a navigation and home page design that brought greater clarity and call to actions links making this easier for visitors to action.

Clear signposting such as an interactive map allows visitors to quickly discover where they can visit these iconic properties and sites and what their membership benefits are.